Making life on earth more interesting...
from the street.
To provide the world with products made with great care and rooted in the spirit of Japanese craftsmanship.
Real places; real products; reality, not a fantasy - to engage in real substantial activity.
To act with great respect for: the cultures of the world, individual values and the natural environment.
To be fair and open. To do what we believe is right.
To enjoy challenges without fear of failure. By continuing to challenge, we will exceed expectations.